We're looking for the best native ad idea in the UK for the chance to see your campaign executed on The Debrief and other prizes
We're looking for the best native advertising idea in the UK. Just tell us (one side of A4, Arial font size 12) how you would use The Debrief across all its platforms to deliver your marketing message to the highly valuable millennial audience. Using the rate grid attached work to a budget of £50k - the campaign duration should be no longer than 3 months. The top 10 entries will win an iPad mini and the winning entry will receive £500 worth of holiday vouchers plus their campaign will be executed on The Debrief by our expert editorial and production team - for free!
The Debrief is Bauer Media's brand new, fully integrated, digital media brand which entertains and informs 20-something ABC1 girls across every space.
With £783 billion to spend this year alone Millennials will outspend Baby Boomers by 2017 and their buying patterns are completely different to any previous generation. This generation grew up with technology and rely on it to perform their jobs better - they are plugged-in 24 hours a day, 7 days a week.
Entries to the competition must be sent by Friday 7th March 2014 at 17:30!
This is a brand new competition and a unique opportunity to reach Debrief's audience.
Reach a valuable, highly targeted & engaged audience of ABC1, 20-something females. Some key attributes: •Urban skew • In early stages of her career • No kids • Smart, savvy, switched on & ambitious • Constantly connected • Always seeking new experiences - Leisure is her social capital • Entrepreneurial & creative
• Embraces technology - Phone first! • Shares life online • She wants to be part of the conversation
• Less defined by gender • Seeking authenticity - demands honesty & transparency from brands • Frank & forensic attitude towards sex.