London's spectacular Christmas destination offers an engaging seasonal platform for sponsorship and experiential opportunities
Hyde Park Winter Wonderland welcomes over 3 million visitors over Christmas, delighting families and friends with attractions, food, drinks and gifts. Alongside attractions such as the Ice Rink, Giant Observation Wheel, Santa Land and the Magical Ice Palace are a wide variety of traditional Christmas markets and food and drink stands. Described by the Sunday Times as 'a one stop shop for family entertainment', this is London's spectacular Christmas destination.
- Sponsorship - brand awareness, positioning
- Experiential - sampling, product launches
- Sales - Concessions
Key offerings:
Naming rights for the UK's largest outdoor ice rink (2014 - Sponsored by Lycamobile)
Naming rights for Magical Ice Kingdom;
Naming rights for Giant Observation Wheel;
Naming rights for Fire Pit Bar;
Naming rights for the sparkling outdoor Mirror Bar;
Naming rights for Santa Land;
Experiential activity;
Concessions
Rink: American Express, Lidl, Samsung Galaxy, Ice Age 4, Lycamobile;
Ice Kingdom: Coors Light, Saxony Tourism;
Wheel: Capital fm, Magic fm;
Bar: Cointreau, Galaxy Chocolate, Jagermeister;
Santa Land: Lego Duplo;
Experiential: Lemsip, Ritter Sport, Sky Movies;
Bespoke branding and engagement design
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