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CASE STUDY: Red Letter Days increase customer spend and loyalty

Provided by Red Letter Days For Business
Work with Red Letter Days to develop customer reward and loyalty solutions that will inspire your clients to keep coming back.

What was the Challenge / Background of the Campaign?

Our client is one of the most successful food-service organisations in the UK. In 2012, the company decided to implement a new and exciting way to engage their customers across the UK. They wanted to create a reward programme that would encourage their customers to increase their target spending, particularly focusing on purchase during the holiday period. The new customer incentive scheme encouraged current customers to consolidate their spend and trade solely with Brakes.

What was the Campaign Objective?

The new customer incentive scheme needed to encourage current customers to consolidate their spend and trade solely with Brakes. The programme would handsomely rewards all customers who exceeded spend expectations. Historically the organisation employed an incentive programme which rewarded customers with prizes which often seemed uninspiring and therefore did not deliver increased sales. The organisation reviewed their current campaign and decided to reinvigorate The new programme would be measured by increased customer engagement and direct spend.

What was the Solution?

With this in mind, the Red Letter Days For Business team created an exciting and bespoke incentive programme for the company's customers. The three month, multi-layered campaign awarded customers Red Letter Days prizes in the form of Experiences, Lifestyle and Gift vouchers. With the Lifestyle range, customers were able to choose from an array of treats including nights out, electronics, beauty and spa treats, and much more. The Red Letter Days Events team also managed the delivery of bespoke holiday breaks to select customers.

What were the Results?

Within the first two weeks of launching the campaign the company saw more than 10,000 members of their customer base sign-up for the incentive scheme (prior to this they had just under 6,000 members). Secondly, all 250 of the organisations area sales managers have hit their personal targets -the first time this has occurred in the company's history. Overall, sales numbers and customer uptake was remarkable. Subsequent customer incentive campaigns have been scheduled for the coming year.

What were the Key Learnings of this Campaign?

Implementation of a nationwide campaign. Working with clients in diverse industries. Catering to a diverse range of customers - age, gender, etc.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details
16 - 24
25 - 34
35 - 44
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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