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World Cup 2010 Supplement Love It/Hate It Advertise to 1m+

Provided by Newsquest Media Sales
The opportunity to sponsor Newsquest's 16 page pull-out supplement (Love It) with a 4 page wrap around (Hate It)

Tell us about the Opportunity / What is it?

A world cup supplement that caters for the football fan and football hater as the country prepares for 4 weeks of World Cup fever this summer. - 16 page supplement featuring World Cup mania. Editorial, competitions, features etc - everything the football fan needs to be clued up for the greatest football show on earth - 4 page wrap featuring loads of ideas for the perfect alternative summer for the football hater that just wants to avoid events in South Africa

What is the Marketing Objective?

Build your brand, capitalise on the major sporting event of the year, with fans and non-fans alike.

How does it work?

Supplement will sit within our Daily Package titles - flagship brands with prominent existing sports platforms which are a major readership driver Solus sponsorship available for the total platform, including front page puffs, promotional offers, competitions, product advertising positions throughout. The opportunity to measure response and effectiveness of your sponsorship via our 3000-strong reader panel - insight delivered 48 hours after the supplement runs.

Who's used it in the past?

New opportunity.

Features / Benefits

- Leverage the World Cup amongst local media consumers - Local engagement and cut-through - Large local audience in non-Metropolitan areas - Measurability and accountability via Reader Panel - Advice/research available on how national brands can best leverage local communications to really connect with readers/customers - Quality, flagship titles = optimum environment for brands

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsOver 1 million readers of Newsquest's Daily Package.
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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