A multi-platform partnership opportunity to celebrate the re-forming of The Stone Roses in June 2012
One of the most influential bands in music history will re-form and 75,000 people will be there to witness the moment of resurrection. This is a fantastic opportunity to be associated with one of the biggest music events of 2012 - as the sponsor of this activity you will receive extensive on-air coverage across all dayparts reaching a highly engaged audience . Here at Xfm we are not only giving the chance to be there...we are also giving the chance to win cash!
Driving Brand awareness through music and event partnerships in London and Manchester
Please read the attached document to see details of the mechanics - however, the campaign is build in three parts including: (1) Xfm Network promotional trailers and live reads across a 6 week period to win tickets to the gig via www.xfm.co.uk. (2) Three week network promotion - 3 in a row to go mechanic. and (3) Online sponsorship including data capture, homepage takeover, editorial and digital display
This is a new opportunity.
This is a high profile sponsorship opportunity across the XFM network -achieving maximum coverage throughout June on the station in the build up the highly anticipated Stone Roses concert. As the sponsor of this activity you will receive extensive on-air and online coverage across all dayparts reaching a highly engaged audience .