Yahoo! will exclusively be partnering with production company Bearkatt Productions to create a unique web series.
Users are looking for information about nutrition "What can I eat to make myself feel good?"
"What foods are good for my skin?"
"Where can I find some superfood recipes?"
"Quick,healthy recipe help needed please"
"What healthy recipe can I eat tonight?"
We will show users that healthy eating does not need to be a challenge.We have picked 20 foods that are not just "super" because they are good for you but also because they are easy to incorporate into your daily diet and routine
They are 20 easy-to-eat,easy-to-find,everyday foods that make eating healthily simple
Yahoo! will guarantee an estimated 1.2 million video streams over the 20 week campaign period.
An advertiser will have 100% share of voice around the super food content, owning all the ad formats and pre-roll. This will provide a strong connection with the audience and allows the advertiser to develop a deeper relationship with the consumer.
Each week will be themed around one super food.
Our chef Ricky Andalcio (Roux Brothers, Langans) will demonstrate to users why this food is so special e.g. One serving of kiwi gives the body 230% of the RDA for Vitamin C.
Ricky will explain the benefits and incorporate this food into a simple recipe encouraging users to try it for themselves.
Weekly, editorial will be promoting the video from the Yahoo! Front page through the Video editors picks module and through the Today Module.
The content will also be promoted across Lifestyle to promote the recipes within the video.
We will deliver 350 million co-branded impressions including a mail login driving to the Super foods videos series.
These impressions will deliver an estimated 50,000 clicks and worth £67,000 in added value.