Yours Recommends - a new & exclusive service to advertisers

Provided by Bauer Media
Opportunity for brand endorsement & consumer product feedback from readers of Yours magazine - a fortnightly mag for over 50s.

Tell us about the Opportunity / What is it?

Yours is a fortnightly lifestyle magazine and website targeting women aged 55 and over. It covers many of the issues and interests of women in this age range - health, relevant news, fashion and beauty that is affordable and wearable. Yours Recommends is a new and exclusive service to advertisers where brands can test your product, readers will give feedback and assuming favourable feedback, entitles your product to carry a seal of approval from Yours.

What is the Marketing Objective?

Brand endorsement from testing your product with readers of Your magazine.

How does it work?

Recruitment phase will enlist a sample panel consisting of 1000 readers ('super testers'). Recruitment will be via a page advertorial in Yours magazine and on These advertorials will give you the opportunity to talk about the product about to be tested. Super testers to be sent 6 product items in order to pass on to 5 friends. The key question is if they would recommend the product to friends. Pending approval, the brand will receive a page advertorial, editorial featuring resulting test campaign and the 'Yours Recommends' seal can be used in future campaign.

Who's used it in the past?

Please contact a member of the Bauer Media team for details of previous brands testing their products.

Features / Benefits

Yours is the biggest selling and most influential fortnightly for the 50+ woman. Yours delivers unparalleled engagement with this powerful, responsive and yet hard-to-reach audience. Advertisers will benefit from: - Media inventory with campaign longevity - Yours endorsement via Yours Recommends seal of approval which can be used in future marketing activity - Real reader endorsement within the magazine and online - Real reader feedback - Usable data - Sampling to targeted and highly sympathetic group - Word of mouth referral. Download attachment for further details.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kSample of 1000 readers.Yours readership: 551,000.
45 - 54
55 - 64
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service