Student Aid is the only media channel in the UK to provide product / brand placement direct into student rooms before they start university. A Student Aid parcel is placed on a resident's bed to greet their arrival, containing product samples, vouchers, a university guide and branded student essentials to ease students into university life
With Students making up 42% of the youth market (18-24 year olds) ABC1 and tomorrows high earners our objective is to groom our audience into a loyal market well into their professional lives.
Provide a situational and tangible brand association based on the student's current circumstance paired with university endorsement.
The Student Aid parcel is the first thing a student sees when entering their room. It is a simple styled parcel with university branding.
Inside are brand samples paired with voucher as a drive to sales tool which encourage re-usage of products.
For brands that don't have a tangible product we provide space in the universities official student handbook for their offering.
Colgate, Tetley, Original Source, L'Oreal, Britvic, Kleenex, Kraft, Lush, Haribo, Megabus, Golden Wonder, Borders, Boots, Lynx, Mentos, Heinz, Bebo, IKEA, Blockbuster, Gumtree, Vue, Bella Italia, Endsleigh Insurance and Ryanair.
Official welcome parcel to 50UK universities targeting 150,000 student rooms.
University endorsed - passed on to brands.
1st to market - first and only item a student will receive when arriving at uni before being bombarded on campus.
Only channel offering exclusive brand / product placement direct into student rooms.
100% guaranteed access.
Drive to purchase / action - try with sample / buy with voucher.
100% students used samples.
65% students used vouchers to re-use products.
83% brands want to re-sign for '09.
96.5% students view brands positively.