Unit of measure that tracks the number of times a user loads a particular web or WAP page.
Paid for listings
The search results list in which advertisers pay to be featured according to the PPC model. This list usually appears in a separate section to the organic search results- usually at the top of the page on the right hand side.
In exchange for a payment, a search engine will guarantee to list/review pages from a website. It is not guaranteed that the pages will rank well for particular queries – this still depends on the search engine's underlying relevancy process.
Palm’s operating system for its devices.
Pay for performance program
Also called Affiliate Marketing, Performance-based, Partner Marketing, CPA, or Associate Program. Any type of revenue sharing program where a publisher receives a commission for generating online activity (e.g. leads or sales) for an advertiser.
Pay per click (PPC)
Allows advertisers to bid for placement in the paid listings search results on terms that are relevant to their business. Advertisers pay the amount of their bid only when a consumer clicks on their listing. Also called sponsored search/ paid search.
Pay per lead
The commission structure where the advertiser pays the publisher a flat fee for each qualified lead (customer) that is referred to the advertiser’s website.
Pay per sale
The commission structure where the advertiser pays a percentage or flat fee to the publisher based on the revenue generated by the sale of a product or service to a visitor who came from a publisher site.
Pay per view (PPV)
An ecommerce model that allows media owners to grant consumers access to their programming in return for payment. Micro payments may be used for shorter programming whist feature films may attract larger sums.
the minimum accumulated commission an affiliate must earn to trigger payment from an affiliate program.
The level of permission a mobile subscriber has granted to a specific carrier or service or wireless content site to receive advertising messages from them.
Personally-Identifiable Information (PII)
Information that can be used to identify or contact a person, including name, address, telephone number, or email address. Can also include demographics or behavioural data.
An illegal method of redirecting traffic from another company’s website (such as a bank) to a fake one designed to look similar in order to steal user details when they try to log in.
An illegal method whereby legitimate looking e-mails (appearing to come from a well-known bank, for example) are used in an attempt to source personal information that can be used to steal a user's identity.
Podcasting involves making an audio file (usually in MP3 format) of content that is available to download to an MP3 player.
Fixed online advertising placements that load and display additional Flash content after the host page on which the advert appears has finished loading.
An ad that appears in a separate window beneath an open window. Pop-under ads are concealed until the top window is closed, moved, resized or minimised.
An online advert that ‘pops up’ in a window over the top of a web page.
The screening of a mobile advertising clip after a mobile TV/Video clip.
The screening of a mobile advertising clip before a mobile TV/Video clip.
Content offered at no charge to the consumer, as a sample, to incentivise purchase.
Premium SMS. A text message that is charged at a premium over the standard rate.
A web property providing content for consumers using the internet. Business models range from subscription services to advertising monetisation. Publishers that choose to monetise their site with advertising have a choice to sell their inventory through direct, remnant or automated RTB channels. Who uses: Publishers, Advertisers via direct channels, Agencies via direct channels, Advertisers, Agencies, DSPs, Ad Networks via remnant and automated channels.
Any content sent to the wireless subscriber upon request.
Any content sent by or on behalf of the advertisers to a wireless mobile device at a time other than when a subscriber requests it.