An organisation which sells advertising on behalf of other media owners. Sales houses typically retain a percentage of the revenue they sell in exchange for their services. These organisations may combine a number of websites together and sell them as different packages to advertisers.
The method by which a consumer finds content of interest. Online or offline.
Search engine marketing (SEM)
Form of marketing that seeks to promote websites by increasing their visibility in search engine results pages.
Search engine optimisation (SEO)
The process of improving the volume and quality of traffic to a mobile web site from search engines via natural search results for targeted keywords.
Search Engine Results Page (SERP)
A page of search results delivered by a search engine.
Sender reputation is comprised of domain and IP reputation, and is developed using a variety of metrics, including complaint rate, unknown user rate, volume, and spam trap hits. ISPs consider a sender's reputation when determining inbox vs. junk placement of emails.
Serial digital interface (SDI)
A dedicated digital video interface used to carry broadcast quality video content.
A host computer which maintains websites, newsgroups and email services.
The time spent between a user starting an application, computer or website and logging off or quitting.
Short Message Service (SMS)
A messaging system that allows sending messages between devices that consist of short code.
Subscriber Identity Module - A removable part the mobile phone hardware that identifies the subscriber.
watching an existing TV service over the internet at the same time as normal transmission.
The reporting and analysis of website activity - in particular user behaviour on the site. All websites have a weblog which can be used for this purpose, but other third party software is available for a more sophisticated service.
The process of inserting advertisement tags into a mobile web site that allows a mobile campaign management platform to deliver advertisements to the site.
A long, vertical, online advert usually found running down the side of a page in a fixed placement.
A handheld device that integrates mobile phone capabilities with more common features of a handheld computer or PDA.
Short Message Service Centre. A network switch for routing SMS traffic.
Short Message Peer-to-peer Protocol - used for exchanging SMS messages.
Short Message Service.
Identifies the capabilities of the user’s browser and therefore can determine compatibility with ad formats and serve them an advert they will be able to see/fully interact with (eg: GIF, Flash etc).
Email non-delivery notifications that are generated as a result of emails being sent to active (live) addresses but which are turned away before being delivered.
Software Developer Kit (SDK)
Usually platforms provide developers with a set of development toolkits that enable creation of software packages, frameworks, apps etc. There is usually an SDK for each language that works on the platform that interfaces between the system to the programming language.
Solus email advertising
where the body of the email is determined by the advertiser, including both text and graphical elements, and is sent on their behalf by an email list manager/owner. Solus email advertising is conducted on an opt-in basis where the recipient has given their consent to receive communications.
Unsolicited junk mail.
Spam Complaint Rates
The ratio of unique complaints from an email campaign to the total number of delivered emails, typically expressed as a percentage. Recipients of an email can complain using the "This is Junk/Spam" button in their email software platform.
Email addresses that have been setup deliberately as accounts that will never be used for sending or receiving email. Since they are incapable of being used to request information or subscribe to lists, if emails are delivered to these addresses, the originator is assumed to be sending unsolicited mail.
Also known as a bot, robot or crawler. Programs used by a search engine to discover, download and index mobile web content.
Advertiser sponsorships of targeted content areas (e.g. entire website, site area or an event) for promotional purposes.
Signalling System 7. A worldwide standard for telecommunications hardware to talk to each other.
SSP - A Sell-Side Platform (SSP)
A technology platform with the single mission of enabling publishers to manage their ad impression inventory and maximise revenue from digital media. As such they offer an efficient, automated and secure way to tap into the different sources of advertising income that are available, and provide insight into the various revenue streams and audiences.
Measure used to gauge the effectiveness of a site in retaining its users. Usually measured by the duration of the visit.
Compressed audio/video which plays and downloads at the same time. The user does not have to wait for the whole file to download before it starts playing.
A form of rich media advertising which allows a TV-like experience on the web. It is fully pre-cached before playing. See also Rich Media, Cache.
Supply-side platform (SSP)
An Advertiser technology platform which represents the suppliers of online ads (Publishers) SSPs give publishers the ability to increase their website advertising revenues by engaging with multiple demand-side channels (Ad Networks, Ad Exchanges and DSP’s) through a single vendor. Who Uses: Publishers.
Nokia’s mobile operating system.