You are here: Home > Search For Ideas > Idea of the Week > Idea of the Week Archive > In-home sampling drives acquisition, brand awareness and sales

In-home sampling drives acquisition, brand awareness and sales


Whistl offers a unique 'opt-in' in-home sampling format which ensures less wastage by only distributing sample products to consumers who have 'opted-in' to the campaign.
On day 1 of a campaign branded bags are distributed across target audience households with the 'opt-in' solution. Consumers are invited to leave the bag outside their homes the following morning to participate in the campaign. On day 2, all households are checked and sample products are placed where consumers have opted in.
Allowing consumers to trial products in their home environment can produce a strong and sustained uplift in sales and a halo effect across other product ranges. In-home sampling also creates positive brand engagement often resulting in positive social media impact.
Using the Whistl Home Network, dedicated to doordrop media, we can target relevant audiences within a universe of 20 million households.”

Back to Idea of Week Archive

Ideas Generator

Ideas Generator
Call Now!
0845 0557269