How in-home sampling delivers FMCG brand experience
Provided by Whistl (Doordrop Media) Ltd
In-home sampling drives acquisition,brand awareness and sales.
Let consumers experience your brand in the comfort of their home
Tell us about the Opportunity / What is it?
Our unique 'opt-in' in-home sampling format ensures less wastage by only distributing sample products to consumers who have 'opted-in' to the campaign.
Day 1: Branded bags are distributed across target audience households with the 'opt-in' solution. Consumers are invited to leave the bag outside their homes the following morning to participate in the campaign.
Day 2: All households are checked and sample products are placed where consumers have opted in.
In-home sampling creates positive brand engagement often resulting in positive social media impact.
What is the Marketing Objective?
Trial, acquisition, brand awareness and retail footfall are common objectives that our intelligent approach to audience targeting delivers. We apply industry-leading tools and techniques to create a geo-demographic profile of your audience.
We'll define, refine, amplify and verify your target audience to ensure your campaign reaches relevant consumers with the propensity to buy and engage with your brand. Our analytic experts blend the latest data sources including TGI, Mosaic, EPOS and Experian shopping data in conjunction with our clients' customer data.
How does it work?
We don't impose restrictions on the dimensions of doordrop items, and we can provide exclusive distribution of in-home sampling of any weight.
We will manage total distribution based upon a number of products.
Allowing consumers to trial products in their home environment can produce a strong and sustained uplift in sales and a halo effect across other product ranges.
Using the Whistl Home Network, dedicated to doordrop media, we can target relevant audiences within a universe of 20 million households.
Who's used it in the past?
Kellogg's, Vimto, Ocean Spray and LEGO
Features / Benefits
In-home sampling builds greater consumer loyalty with sales uplifts performing over the longer term.
Enables immediate trial, in the relaxed home environment.
Drives incremental sales resulting in halo effect across entire product range, not just featured product.
Drives new product launches to promote repeat purchase, driving market share.