What Is ISBA?
ISBA is the representative body for British advertisers with nearly 450 companies and other organisations in membership. Representing around £10 billion of annual marcoms spend, the majority of the UK’s leading advertisers have already recognised the valuable member service ISBA provides.
ISBA has a dual role: it protects the freedom to advertise responsibly, and enhances the effectiveness of its members by delivering substantial and tangible commercial benefits including cost savings, guidance and skills training.
It represents the collective voice of British advertisers in protecting advertising freedoms, fighting the advertiser’s corner on the public issues of the day with regulators, legislators and other decision makers. Over the past few years, ISBA has achieved some real wins for the advertisers it represents - click here to see how