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Home > Search For Ideas > Idea of the Week

Idea of the Week

Partner the Eden Nature Photography competition with ids

Opportunity to partner the Eden Nature Photography competition image
A unique opportunity is on offer from ids for brands to partner with the Eden Nature Photography competition. Viewers can enter to win the Eden Nature Photography Awards, high-end camera equipment and a holiday of a lifetime by submitting their nature photographs online.

Eden is the flagship factual channel for UKTV, showcasing natural history and adventure content. In an average month, Eden reaches 3.1 million individuals, of which 1.3 million are ABC1 Adults and 27% of Eden viewers own a high definition digital camera. Eden has a greater share of audience then National Geographic Wild, and a greater share of the ABC1 male audience then Animal Planet.

Benefits for brands partnering this competition include title association, supported by on-air continuity, Eden promotional trails across the channel and also cross promoted on other UKTV channels such as Dave, Watch, Gold and Good Food. This is a really nice green sponsorship opportunity for the right brand.

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