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Idea of the Week

Build a more effective mail campaign
Insight Engine

In the current media climate, mail is increasingly becoming a highly effective medium. In fact adding mail to the marketing mix is proven to boost ROI by 12%.

To facilitate the most effective mail campaigns for advertisers and their agencies Royal Mail MarketReach has developed a brand new tool called the Insight Engine. It's a planning tool that enables you to segment audience data by demographic or life stage, choose your specific audience, and then reveal how they respond to different types of mail.

The Insight Engine illustrates how mail elicits a range of different interactions that go beyond direct response. For example planning for future purchase and sharing with others in the home. This has a powerful effect on longer term brand building.

Users can download the results to inform their campaign plans free of charge.

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