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Idea of the Week

SoundCloud Go Giveaway - A UK Media-First Opportunity
SoundcloudDevelop a music-led marketing strategy by being the FIRST ever brand to give the gift of music to millennials on SoundCloud.

SoundCloud is the most open and authentic, people-powered music streaming platform in the world. Through its connected community of creators, listeners and curators, it empowers millennial music fans to stay in tune with what's driving and shaping music culture both now, and in the future. In May SoundCloud launched a new subscription service called SoundCloud Go, which gives paying subscribers access to millions more premium tracks, offline listening and an ad free experience.

Now, for the first time, SoundCloud are offering the opportunity for a brand to partner with SoundCloud Go by giving the gift of music and content as part of a larger music-led marketing strategy.

Thanks in part to mobile phones, sound is more popular than ever, especially with 16-35 year olds. Everywhere you look, everyone is listening to music and podcasts in every part of their everyday life, and the most popular free streaming service is SoundCloud. By partnering with SoundCloud you will be the first ever brand to incorporate SoundCloud Go into your advertising and marketing strategy. This is an easy, standout, and media-first way to develop a music-led strategy in a very uncluttered environment that has only featured advertising since May.

The partnership comprises 8 weeks of activity kicking off in Q1, 2017, however this can be scaled up across the year to include more giveaways and tactical advertising opportunities at key times of the year.

This partnership will receive a lot of earned media coverage over and above the paid-for activity, SoundCloud will put a PR strategy behind it as well as offering our various social/marketing channels for additional support.
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