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Idea of the Week

Digital Cinema Media offer sponsorship of the immersive 4DX experience

4DX is a revolutionary cinematic experience which stimulates all five senses. The experience includes high-tech motion seats and special effects including wind, fog, lighting, rain and scents.

The effects work in perfect synchronicity with the action on screen creating the most unmissable and exhilarating cinematic experience yet. With the massive investment in technology needed to bring this to life, it offers something you can't get at home.

The 4DX sponsorship opportunity offers a brand ownership of a multi touchpoint cinema package targeting a supercharged thrill seeking audience throughout the 'cinema journey'. This is an opportunity to build long term association with the latest revolutionary technology in the cinema experience.

The potential for brands to use 4DX is clear - the scent of flowers, pizza or coffee can be pumped directly to the cinema audience which is being immersed in the action. The sense of smell is particularly evocative and could be highly valuable for brand. Advertisers have long been able to benefit from the sensory experience of cinema - 4DX takes this experience a step further.

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