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Idea of the Week

Access communities and families via child sponsorship campaign

KalliKids is the trusted connection for parents to the best kids' activities across the UK. We are the UK's Number 1 Accreditation for children's activities and services.

Now in its 4th consecutive year, Kallikids annual Sponsored Child Programme helps children to learn new life skills for a year for free.

In most cases, the families have not been able to go to the 2+ activities a week which is the national average and that their friends enjoy. Many children come from families struggling with tough times due to illness, bereavement, bullying or financial pressures. Kallikids help smooth the way. Activities have included swimming, maths, football, dance, singing. They learn new skills, make new friends & gain confidence.

Kallikids are looking for brands to get involved and sponsor the programme. Sponsorship will offer feel-good content branded with the brand logo, feeding perfectly into a brand's family product campaigns and shared with the Kallikids monthly audience of 180,000. This programme will associate a brand very positively with every day family life and creates community Brand Ambassadors in weekly content with 2,000+ families.

This is the perfect opportunity for brands to be seen as changing the lives of the children sponsored and inspiring other children to try something new too, giving the brand a genuinely positive likeability.

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