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Special Features

Find marketing inspiration with the ideas listed in our special features below:

Media Focus: Magazines. Audience focus: Young Women & Shoppers
Britons are the third biggest spenders per head on consumer magazines in Europe, with the average person buying approximately 22 mags a year.
Focus: Magazines. Audience focus: Young Women & Shoppers

Special Focus on Radio, Drivers and the Grey Market
Did you know that 90% of the UK population tunes in every week, with each individual listening to over 22 hours? No wonder radio has a 28% share of the media day.
 Silver radio image

Students
With an attractive annual £15 billion spending power, the 2.3 million students in the UK are a lucrative and influential audience.
 Students

Focus on Media: Outdoor Advertising. Focus on Audience: Commuters and Tourists
Unlike other mediums, you don't have to 'turn it on', 'tune in' or 'turn over the page' to see Outdoor advertising. It's just there, and it's free to consumers!
 Outdoor Advertising

Media: Sponsorship / Audience - Young Men
If you want to inspire consumers to become your umprompted brand ambassadors, then sponsorship could be the ideal solution...

Media: Press and Audience - Affluents
Newspapers are much more than words on paper about 'the news'. They are big brands, with high loyalty and community appeal.
Media: Press and Audience - Affluents

Media: TV and Audience - Kids
When a TV ad ignites people's imaginations, it becomes as much a part of current culture as any programme.
 Media: TV and Audience - Kids

Great Ideas Under £100k
In the current economic climate media budgets are often one of the first areas companies look to reduce. Yet great media ideas can cost much less than you think.
Great Ideas Under £100k

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Last Updated: 8 March 2010
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