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Audience Insight

The media and communication marketplace is complex and ever changing. How do you keep up to date with the constant changes and latest developments? What are the benefits of TV compared to posters or sampling? When does it make sense to use the various types of media?

To answer some of these questions, and to help you make more informed choices, we have put together a brief summary including features and benefits for each of the main options.

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Last Updated: 7 February 2017
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