This week IMG are offering brands the chance to align their brand with one of the most iconic buildings in London, the Natural History Museum, and become key sponsor of their winter ice rink. In it's 6th consecutive year, this opportunity provides an extensive marketing and media campaign throughout London, promoting both the rink and your brand alike. 2010/11 provided a strong season for publicity, with national and regional television, press, radio and online media coverage reaching huge audiences.

Your company branding will appear on all planned marketing activity. Your brand will be provided exclusivity within your product category, perimeter branding on all ice rink boards and branding on banners along Cromwell and Exhibition Road (visited by an average of 15 million people each year). As a key sponsor of the National History Museum ice rink the sponsor will also receive the rights to an exclusive session on the ice, a priority booking period, the rights to have a retail chalet on-site, data capture opportunities and the right to run promotions and competitions.

During the 10 week 2010/2011 season, The footfall through the site during this period was over 400,000 people, and visitors came from all over the UK. Previous lead sponsors of the event include: KINECT, British Airways, Panasonic and HP.

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