Align your brand with one of the most iconic attractions in London, with an average of 4million visits made every year, through an association with one of the capital's most prestigious ice rinks. In its 7th consecutive year, this opportunity provides an extensive marketing and media campaign throughout London, promoting both the Rink and your brand alike. 2010/11 provided a strong season for publicity, with national and regional television, press, radio and online media coverage reaching huge audiences and online media coverage reaching huge audiences.

Become associated with one of the most prestigious Ice Rinks in London and gain the opportunity to communicate with an average footfall of 400,000 people per season.

As a key sponsor of the National History Museum Ice Rink your company branding will appear on all planned marketing activity. Your brand will be provided exclusively within your product category, perimeter branding on ice rink boards and branding on banners along Cromwell and Exhibition road (visited by an average of 15 million people each year). A sponsor will also receive the rights to an exclusive session on the ice, a priority booking period, the rights to have a retail chalet on site, data capture opportunities and the right to run promotions and competitions.

Previous lead sponsors of the event include: XBOX KINECT, British Airways, Panasonic and HP. Secondary sponsors: Canon, Ice Age 3, Green&Blacks, Gü, and Media Partners and Suppliers include: Metro, Heart FM, The Independent, TimeOut, Magic, Berghaus, Holiday Inn and Jack Wolfskin.

During the 10 week 2010/2011 season, the Ice Rink had 120,000+ ticket-buying skaters. The footfall through the site during this period was over 400,000 people, including 90,000 customers to the Cafe Bar. Adult tickets accounted for 55% of all sales; child tickets for 14%, family tickets for 22% and group tickets for 9%. Sales from the 2010/2011 season came from every postal area in England, Wales and Northern Ireland (and all but 3 postal areas in Scotland). The 1050m2 Rink is situated within a total event site area of 4,000m2.