Digital Perimeter Advertising - La Liga 2015/2016 Season
Provided by ISG Media
DBRLive is a unique technology that digitally replaces billboard advertising in live broadcasts.
Tell us about the Opportunity / What is it?
DBRLive is a unique technology that digitally replaces billboard advertising in live broadcasts, owned and operated by UK company, Supponor Ltd. Billboards are made region-specific (based on broadcast feed), allowing sponsors and advertisers to tailor messages and / or buy
specific audience groups.
What is the Marketing Objective?
DBRLive delivers marketing opportunities to brands around the world looking to engage specific sports audiences with relevant marketing. This can be tailored from region to region allowing brands to reach consumers with relevant content.
How does it work?
DBRLive can be used as a new commercial asset for sale to advertisers / sponsors of
European Football. DBRLive technology creates a 200-220 meter Perimeter Arc per game - branding is displayed in 'solus' configuration i.e. a single brand is displayed across the whole Perimeter Arc in 15-30 second slots across the course of the game. Animated or static advertising is available.
Features / Benefits
La Liga is broadcast live across the globe and attracts a massive audience. Guaranteed broadcast minutes per feed in 36 matches across the season including 36 Real Madrid & Barcelona La Liga matches - Full fixture list available in downloadable attachment.