Target Active People with Outdoor Proximity Advertising
Provided by Clear Channel
Reach active people with targeted 6 sheets and billboards in proximity to where they exercise
Tell us about the Opportunity / What is it?
Clear Channel Direct can work with you to target the people that you want your message to reach. With over 45,000 advertising sites in the UK, we are well placed to deliver your message to your customers in the right place - whether that's on high streets, at supermarkets and shopping malls, on their commute, at leisure events and at local schools and colleges.
Out of Home adverts are the best way to get your product or brand in front of active people when they are out and about enjoying themselves - not slumped in front of the TV or sitting at a computer.
What is the Marketing Objective?
Advertisers are increasingly thinking more broadly about audience definitions. Beyond demographics, advertisers want to reach new and emerging "tribes", whose behaviour patterns make them an homogeneous - and often extremely valuable - group to target.
How does it work?
This is a targeted method of reaching this unique audience while they are in a relevant mindset in proximity to where they exercise. We can put your advert right where sporty people go; near gyms, health clubs and near parks.
Who's used it in the past?
Previous advertisers include Reebok among many others, please contact Clear Channel for case studies.
Features / Benefits
Outdoor advertising fits well with active people's outdoorsy lifestyle - it's inescapable, yet non intrusive.
Our dedicated and experienced team will work with you to build and run campaigns that effectively and efficiently reach your customers. Out of Home advertising attracts people in a unique way; it can't be switched off or fast-forwarded and you can't turn the page. By putting your message in front of the right people, at the right time and place, we generate great results for every campaign.