Media to Reach Healthcare Professionals & Consumers With IDS UK
Provided by IDS UK Healthcare Communications
IDS UK provides 'point of care' communication channels and marketing solutions.
Tell us about the Opportunity / What is it?
IDS UK media in 5000 GP surgery waiting rooms is uniquely exposed to a captive audience of 31 million registered patients. These patients collectedly make over 263 million visits per annum and each experience an average waiting room dwell time of 20 minutes—creating a unique media opportunity. Additionally, our range of bespoke solutions using IDS UK's telemarketing and field team mean we are able to reach healthcare professionals across all disciplines in a number of healthcare settings.
What is the Marketing Objective?
Inform to Influence - Influence to Change. IDS UK Media Informs, influences and inspires change. Increase in brand awareness; sales increase; prescription increase and behavioural change are all proven to result from IDS UK campaigns
How does it work?
Waiting room media is updated by IDS UK's own field team. Standard campaigns run for periods of 3 months, with shorter campaigns available on request. Communications with healthcare professionals is typically bespoke and campaigns are designed following client consultation.
Who's used it in the past?
Successful campaigns have been run for prescription and OTC medicines, charities, government bodies, direct marketing companies and the FMCG industry. IDS Media users include: Johnson & Johnson Ltd, Macmillan Cancer Care, Proctor & Gamble, Public Health England and Reckitt Benckiser. Brands promoted include: Vitabiotics, Ocean Spray, Canesten, Flora, Alpro Soya, Benecol, Gaviscon, Neurofen , Bonjela, Clear Blue, Tena Lady, Lactofree, Nicorette, Dry Nites, Lycamobile, Wiltshire Foods and Glutafin.
Features / Benefits
IDS UK is able to connect with hard to reach healthcare professionals who influence patients. Our waiting room media benefits from perceived professional endorsement; a captive and receptive audience; 263 million annual footfall; guaranteed prominent display and timely advertising (pharmacy & supermarket visits quickly follow surgery appointments).