Advertise in Waitrose Kitchen Magazine

Provided by John Brown Media
Waitrose Kitchen delivers readers who actively look to Waitrose Kitchen to guide their purchasing decisions.
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Tell us about the Opportunity / What is it?

Waitrose Kitchen is a stylish magazine for people who love good food, drink and travel. A stunning feast of international food stories and thought provoking columns from the world's leading food writers, it's packed with delicious seasonal recipes to inspire the novice as well as the expert cook. As Waitrose brand ambassador it brings the premium brand experience to life and showcases Waitrose's unrivalled passion for, and knowledge of food and drink.

What is the Marketing Objective?

As the key customer marketing channel for Waitrose's highest-spending John Lewis Partnership Account Card holders and new My Waitrose members, Waitrose Kitchen allows brands to speak directly to this much sought-after group.It offers a direct touch point to Waitrose core shoppers and ultimately influences purchasing. Waitrose Kitchen is proven to drive trade and increase visits/spend. Independent research shows that readers spend on average £808 more in store and bought on average 410 more items annually than average Waitrose shoppers. Walkers Sensations saw a 58% uplift.

How does it work?

Redeemed by Waitrose and John Lewis account card holders at Waitrose and selected John Lewis branches. It can also be purchased by non-account holders for £1.20 in Waitrose. Opportunities available are as follows; Display,Advertorials,Ad Layouts,Composite Advertorials, Coupons and Inserts. As well bespoke creative solutions including; Sponsorship Opportunities, Gatefold cover executions, Exclusive readers offers and competitions, Fully branded supplements,Tip-on/poly bagged and product sampling opportunities and Travel specials.

Who's used it in the past?

A Huge raft of FMCG suppliers - from multi-nationals to smaller artisan brands. Key clients are Unilever, Associated British Foods, GSK, Muller, Pepsico, Premier Foods, General Mills, Yeo Valley, Arla Given our readers'adventurous spirit, Travel is now the third biggest category - activity from tourist boards, hotels, escorted tours and cruising. Major Motor manufacturers have supported their marques in Kitchen, targeting a ripe new car buying audience. Mercedes, Alfa Romeo, Audi, VW, Ford , Mazda, Volvo, Toyota, Peugeot and Honda have all appeared in recent years

Features / Benefits

Waitrose Kitchen is the highest circulating monthly food and drink title in the UK. We deliver a premium, affluent audience, who enjoy the finer things in life. Waitrose has also seen huge increases in uplift sales for products that have advertised and featured in recipes, while year-on-year advertising is consistently bucking the trend for this sector.
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k397,000 - but rising to 600,000 from July issue
25 - 34
35 - 44
45 - 54
55 - 64
Female
Both
AB
ABC1
DIRECT MARKETING / INSERTS / LEAFLETS
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBRAND ATTITUDECONTENT MARKETING
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