Advertise in the John Lewis Edition magazine

Provided by John Brown Media
Advertise in the John Lewis Edition magazine to target the valuable John Lewis & Waitrose consumer.
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Tell us about the Opportunity / What is it?

John Lewis Edition offers suppliers and brands a unique way of targeting the very valuable JL & Waitrose consumer in an inspirational and quality led magazine.

What is the Marketing Objective?

Targets a key audience already shopping in store - focus is to drive sales to the JL account and also educate the current shopper to the brand and range available in store and online.

How does it work?

The magazine is a free of charge publication which sits in all John Lewis and Waitrose stores and is actively picked up by shoppers.

Who's used it in the past?

We have worked with a wide range of advertisers across a number of categories. These include both in-store concessions and brands from luxury fashion / accessory and jewellery brands, beauty, home, technology, and homes. External companies include, luxury cars, airlines, tourist bodies, Charities and financial services.

Features / Benefits

John Lewis Edition is the highest circulating magazine within women's fashion and lifestyle sector with a circulation of 496,000 (ABC Jul-Dec12). Allows brands to target affluent consumers within an inspirational and quality led magazine.
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details496,000 circulation (ABC Jul-Dec12)
25 - 34
35 - 44
Female
AB
ABC1
DIRECT MARKETING / INSERTS / LEAFLETS
MAGS / CONSUMER
ONLINE / DISPLAY
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSCONTENT MARKETING
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