RESEARCH: 'Best Laid Plans' on women's aspirations for the year

Provided by Time Inc. UK
Using IPC's online panel of 7,500 women, 'Best Laid Plans' identifies the best way to target women based on their goals.
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What was the Challenge / Background of the Campaign?

The Origin Panel is the largest on-going research programme IPC has ever undertaken. Using our specially created interactive online community, we are able to engage The Origin Panel on a number of different levels - giving us a wealth of opportunities to put the data to use and making IPC the leading authority on UK women. Best Laid Plans explores what women want to achieve over the course of the year: What goals did they set themselves in 2007? Did they achieve them and what influence has this had on their plans for 2008? What do they want to achieve this year? Find out more...

What was the Campaign Objective?

To identify the best way to target women.
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsOnline panel of 7,500 women.
16 - 24
25 - 34
35 - 44
Female
AB
ABC1
C2
Kids HH
MAGS / CONSUMER
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearPOS PROXIMITYRESEARCH
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