A Solution for Brands whose Marketing is Affected by COVID-19

Provided by Send Me A Sample
COVID-19 is impacting brands' ability to deliver face-to-face marketing. Here's a solution to drive at-home brand consumption.

Tell us about the Opportunity / What is it?

Worldwide health concerns are having a huge impact on brands' ability to deliver face to face marketing & live events. Send Me a Sample can offer a solution to brands if their upcoming activations are affected by the current situation - for instance, if they're looking to shift spend into at-home opportunities, or if they have excess stock from cancelled / delayed events. Send Me a Sample is the platform that can deliver product trial directly into consumers' homes, without the need for face-to-face engagement, whilst also building a database of first party data.

What is the Marketing Objective?

1) Deliver product trial & brand experience, direct into consumers' homes, across the UK 2) Link the trial-driving activity to ANY media campaign (even existing) 3) Post campaign: drive purchase conversion, star ratings & product feedback through eCRM 4) Build first party data

How does it work?

Send Me a Sample is a unique voice platform allowing brands to build product trial into any piece of existing marketing. Consumers see a brand's ad and simply ask Alexa or Google Assistant for a free sample. Opt-in data collection provides opportunity to drive ongoing purchase & loyalty after the product is sampled in-home. In the current climate, use of voice assistants is accelerating beyond the already significant pace, representing an unprecedented reach opportunity.

Who's used it in the past?

Send Me a Sample has delivered over half a million samples through voice now. We've been privileged to work with many leading consumer goods brands. Examples include: Shiseido, Unilever, Coca-Cola, Mondelez, Clarins, Lidl, L'Oreal & Diageo

Features / Benefits

Send Me a Sample can deliver a highly efficient at-home trial and acquisition programme for brands, at a competitive price, with just a very short lead time. It's very simple for consumers to use, they just need to say to their voice assistant "ask Send Me a Sample for Brand X"

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsANY audience - Send Me a Sample is an overlay to any plan
All adultsFemale
Both
ABC1
C2
DE
Main Shopper
Kids HH
SAMPLING
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearINCREASE SALESSAMPLING
SHOPPER MKTG
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