Leaflet Media Within GP Surgery Waiting Rooms with IDS UK Media

Provided by IDS Media UK
Put your message in front of the millions of captive consumers who are waiting to see their healthcare professional

Tell us about the Opportunity / What is it?

IDS media Uk media within 5000 GP surgery waiting rooms nationwide includes leaflet space dedicated display boards. IDS surgeries have over 31 million registered patients who collectively make 263 surgery visits per annum. This audience will experience a waiting room dwell time of 20 minutes—plenty to absorb your message. IDS UK leaflet display boards guarantee exposure to this audience and benefit from the endorsement value that the GP surgery environment brings. The attached leaflet dispenser allows consumers to take away your message and share with third parties.

What is the Marketing Objective?

Inform to Influence - Influence to Change. IDS Media UK Informs, influences & inspires change. The dwell times of patients in the leading GP surgeries are approximately 20 minutes & have the highest footfall. No one enjoys waiting around, & in GP surgeries & medical centres. People look for things to do or read to make the time go a little faster so why not advertise your product where people are already thinking about their health.

How does it work?

Campaigns updates are completed by IDS Media UK's own field team. Standard campaigns run for 3 months with shorter periods available on request. Regional & nationwide coverage available. Our media allows consumers to take your message into the consultation room, with them on the supermarket/pharmacy visits that follow; and encourage brand awareness, prescriptions, purchases and behavioral change

Who's used it in the past?

Successful campaigns have been run for prescription and OTC medicines, charities, government bodies, direct marketing companies and the FMCG industry. IDS Media users include: Johnson & Johnson Ltd, Macmillan Cancer Care and Public Health England.

Features / Benefits

Perceived professional endorsement. The benefits of advertising in a GP surgery are endless. There are 1.5 million unique patients making on average 2 appointments every 3 months, that's 3 million appointments! A captive and receptive audience. 263 million annual footfall from 31 million consumers. Guaranteed prominent display. Timely advertising (pharmacy & supermarket visits quickly follow surgery appointments)..

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details31 million patients with an average of 8 visits per yr
16 - 24
25 - 34
35 - 44
45 - 54
All adults
Both
ABC1
DIRECT MARKETING / INSERTS / LEAFLETS
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearBUILD AWARENESS
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