Poster Media within GP Surgery Waiting Rooms with IDS UK Media

Provided by IDS Media UK
Put your message in front of the millions of captive consumers waiting to see their healthcare professional.

Tell us about the Opportunity / What is it?

IDS Media UK have A2 and A3 poster space available within 4,000 GP surgery waiting rooms nationwide. The surgeries benefit from 31m registered patients who collectively make 263 surgery visits per annum. This audience will experience a waiting room dwell time of 20 minutes - plenty of time to absorb your message. Fixed poster frames guarantee exposure to this audience and benefit from the endorsement value that the GP surgery brings.

What is the Marketing Objective?

Inform to Influence - Influence to Change. IDS Media UK Informs, influences and inspires change. Increase in brand awareness; sales increase; prescription increase and behavioural change are all proven to result from IDS Media UK media campaigns.

How does it work?

Campaigns updates are completed by IDS Media UK's own field team. Standard campaigns run for 3 months with shorter periods available on request. Regional & nationwide coverage available.

Who's used it in the past?

Successful campaigns have been run for prescription and OTC medicines, charities, government bodies, direct marketing companies and the FMCG industry. IDS Media users include: Johnson & Johnson Ltd, Macmillan Cancer Care and Public Health England.

Features / Benefits

• Individually sited for maximum exposure. • Make quick, immediate visual impressions - posters that feature a compelling message and provocative design boast drawing power. • Offer continuous exposure - waiting room dwell time ensures people will see your posters for as long as they are waiting for their appointment. • Incorporate leaflets (as shown in image) to provide a take home format. • Guaranteed prominent display - our posters are placed in GP waiting rooms to ensure visibility in high footfall areas.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k31 million patients with an average of 8 visits per yr
25 - 34
35 - 44
45 - 54
All adults
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
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