Introducing the UK's largest digital screen gym and fitness network.
IDS Media UK operates a place based media network of sanitiser billboards across 400 gyms, health clubs and other high traffic venues.
A high impact advertising vehicle that delivers guaranteed engagement and reach to consumers every day encouraging brand awareness. purchases and behavioural change.
In addition to the digital display the units combine an important functionality in gyms and fitness centres, one of hand sanitising to combat and reduce bacterial and viral infections associated with gym equipment.This functionality draws the consumer to the unit and substantially improves screen engagement and brand awareness.
Successful IDS Media UK campaigns have been run for charities, government bodies, pharmaceutical companies and the FMCG industry. IDS media users include Macmillan Cancer care, Public Health England and Johnson &Johnson Ltd
A captive and receptive audience
Garanteed prominent display
*63% content recall (10x higher than standard billboards).
*88% had a positive opinion of the sponsors on the billboards.
*Brand awareness spiked by 45%.
*Data from 'Arbitron Research Company