Advertise in Gyms with Digital Media Messenger Kiosks

Provided by IDS Media UK
Introducing the UK's largest digital screen gym and fitness network.

Tell us about the Opportunity / What is it?

IDS Media UK operates a place based media network of sanitiser billboards across gyms, health clubs and other high traffic venues. Messenger is a unique hand sanitiser unit with a built-in 21-inch digital screen that plays silent adverts in 10-second loops throughout the day. The digital screen is installed into 700 gyms, leisure centres, health clubs and studios across the UK. Below the screen, a contactless dispenser releases the perfect dose of Sterizar sanitiser liquid, killing 99.999% of bacteria and lasting for up to 6 hours on the user's hands.

What is the Marketing Objective?

A high impact advertising vehicle that delivers guaranteed engagement and reach to consumers every day encouraging brand awareness. purchases and behavioural change.

How does it work?

In addition to the digital display the units combine an important functionality in gyms and fitness centres, one of hand sanitising to combat and reduce bacterial and viral infections associated with gym equipment.This functionality draws the consumer to the unit and substantially improves screen engagement and brand awareness.

Who's used it in the past?

Successful IDS Media UK campaigns have been run for charities, government bodies, pharmaceutical companies and the FMCG industry. IDS media users include Macmillan Cancer care, Public Health England and Johnson &Johnson Ltd.

Features / Benefits

The Messenger unit allows you to communicate to over 1.3m consumers with an active lifestyle in the UK. It takes c.30 seconds to sanitise your hands correctly, this means that in that time, users will be engaging with your advertisement. The Messenger is strategically placed to capture longer dwell times, for example, next to the water fountain in the gym. As humans, we recall more visual data than any other form of data so the users of Messenger are more likely to remember your advert. The Messenger allows for all content to be high definition & static or video content.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details1.6m members with a total monthly footfall of 19.2m.
All adultsBoth
AB
ABC1
C2
DE
OUTDOOR / AMBIENT
OUTDOOR / DIGITAL OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearENGAGEMENTBRAND STRATEGY
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