Flight Check from Guerilla Creative

Provided by Guerilla Creative
Five steps to take the risk out of new campaigns, product development or launches. Combining creative and research skills.

Tell us about the Opportunity / What is it?

Five steps that take the risk out of your next campaign, NPD or product launch. All within 4 weeks of go-ahead. All for a fraction of the cost of traditional methods.

What is the Marketing Objective?

Product launches, new product development, new campaigns brand launches, start-up positioning.

How does it work?

A five-step count down to a successful launch: 5 Concept development workshop 4 Quantitative research 3 Concept design 2 Qualitative research 1 The launch campaign

Who's used it in the past?

A brand new service from Guerilla Creative, all of the elements have been used before but not as a combined one-stop-shop offering. Guerilla Creatives brand development workshops have been used by amongst others isoshealth, Core2Store, Northern and First Group. The research tools employed have been used by challenger brands including Cold Press, Go-GO Squeeze, Alara and established brands like Fruit-Ella and Boursin

Features / Benefits

5 - Concept development workshop We will work with you to develop and define your core proposition pulling together a number of alternative approaches 4 - Quantitative research Stress test the propositions with a quantitative online panel 3 - Concept design Take the best performing proposition(s) and develop them into creative concepts 2 - Qualitative research Your campaign and concept hall tested to discover what the target audience prefers 1 - THE LAUNCH CAMPAIGN We develop your creative with actionable insights and get you ready for launch,

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k
All adultsBoth
ABC1
C2
DE
EXPERIENTIAL
OUTDOOR
RADIO
SOCIAL MEDIA
TV
UNUSUAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearBUILD AWARENESSBRAND STRATEGY
PUBLIC RELATIONS
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