Five steps to take the risk out of new campaigns, product development or launches. Combining creative and research skills.
Five steps that take the risk out of your next campaign,
NPD or product launch. All within 4 weeks of go-ahead.
All for a fraction of the cost of traditional methods.
Product launches, new product development, new campaigns brand launches, start-up positioning.
A five-step count down to a successful launch:
5 Concept development workshop
4 Quantitative research
3 Concept design
2 Qualitative research
1 The launch campaign
A brand new service from Guerilla Creative, all of the elements have been used before but not as a combined one-stop-shop offering.
Guerilla Creatives brand development workshops have been used by amongst others isoshealth, Core2Store, Northern and First Group.
The research tools employed have been used by challenger brands including Cold Press, Go-GO Squeeze, Alara and established brands like Fruit-Ella and Boursin
5 - Concept development workshop
We will work with you to develop and define your core proposition pulling together a number of alternative approaches
4 - Quantitative research
Stress test the propositions with a quantitative online panel
3 - Concept design
Take the best performing proposition(s) and develop them into creative concepts
2 - Qualitative research
Your campaign and concept hall tested to discover what the target audience prefers
1 - THE LAUNCH CAMPAIGN
We develop your creative with actionable insights and get you ready for launch,