Target City Workers taking their lunch break with branded Deli Bags - a mini billboard in hand out on the street.
Advertising in Coffee Shops and Sandwich Bars allows brands to harness the power of everyday intimate moments and disrupt the daily lunch journey in a creative, impactful way. The majority of takeaway lunch bags end up on a desk in the office giving further opportunity to drive impact and engagement online.
The daily lunch break of city workers is a time often utilised for personal life admin, such as banking on the go, paying bills, researching holidays, booking house viewings etc. As the Deli Bags are delivered during a natural break period during a consumer's busy day - this increases the likelihood of instant engagement online, such as research or purchase related activity in relation to the message received on the bag.
Deli Bags are a high quality full colour takeaway bag format delivered directly into the hands of consumers on the go. In fact, the fully branded takeaway lunch bags effectively act as a mini billboard on the street as consumers walk from A to B with the Deli Bags in hand. 50% of takeaway deli bags end up in the office delivering further impact.
CV Library, Royal Museums Greenwich, Arriva, Powwownow, London School of Business and Finance, as well as Peachy.co.uk.