Rail Advertising Opportunities to Target 700,000 Commuters Daily

Provided by Abellio Media Centre
Multi-channel delivery of your marketing messages to up to 700,000 cash rich, time poor commuters with dwell time.

Tell us about the Opportunity / What is it?

The Abellio Media Centre is the place to find marketing and media solutions that work across the six Abellio rail franchises. The franchises cover over 700 stations via ScotRail, Greater Anglia, West Midlands Trains, Stansted Express and MerseyRail. With a 30 minute average commuters dwell time, we're able to design bespoke brand campaign solutions across a number of media touchpoints including outdoor, digital, experiential. We also offer audience and special events packages (see attachment)

What is the Marketing Objective?

As marketing professionals we provide solutions that work hard to deliver different marketing messages to the right target market at the right time to absorb them.

How does it work?

The Abellio Media Centre promotes a wide range of media solutions that target rail users. There's a huge daily audience potential for brand interaction in addition to many effective media touch points a commuter engages with on a typical journey. Be it before, during or after a journey, with the help of our media partners we're able to assist you in finding the right media solutions for your brand. We can deliver opportunities by city, region, objective and of course seasonal.

Who's used it in the past?

Many brands have used rail media in the past and 2 of of latest are as diverse as FMCG with Quaker and the music industry's Black Eyed Peas. Rail users and particularly commuters are the perfect target market for many brands and we can creative find solutions to deliver your marketing messages at a time when a potential customer has the dwell time to absorb them.

Features / Benefits

Rail media offers a huge daily audience. Our multi touch point offering provides opportunities for all budget levels from small sampling campaigns to major station takeovers. Rail offers unique engagement opportunities with key audiences like London Commuters, families sports fans, students and festival goers. Station activity offers a great opportunity to drive trial in high footfall areas at key times of the day. We cover major cities like Birmingham. London, Norwich, Liverpool, Cambridge, Glasgow and Edinburgh. Contact us now and we'll help you with your brief.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details800,000 customers who spend up to 30 minutes with us
All adultsBoth
AB
ABC1
C2
DE
NON-TRAD OUTDOOR
OUTDOOR / DIGITAL OUTDOOR
OUTDOOR / POSTERS
OUTDOOR / TRANSIT MEDIA
UNUSUAL
LocationTimingsMarketing ObjectiveOpportunity Type
Scotland, Midlands, East of England, WestAll YearBUILD AWARENESSEVENTS
EXPERIENTIAL
PRODUCT PLACEMENT
SAMPLING
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