Advertise your Brand to Rail Commuters using Train Wraps

Provided by Abellio Media Centre
Outstanding stand-out media to target rail commuters.

Tell us about the Opportunity / What is it?

Upmarket, above average affluence and digitally well-connected the rail audience, travelling for business and leisure, is highly desirable for advertisers. Station dwell time is increasing, which provides unique opportunities for deeper engagement with this target market especially when combined with other media available. We can provide trains wrapped to your design, communicating your messages quickly & simply to give fantastic exposure for 3+ months.

What is the Marketing Objective?

Big impact brand messaging. Typically used by premium advertisers who want stand-out media seen by hundreds of thousands within their target market. From product and service launches through to seasonal events, high profile train wraps provide a big MOVING canvas to get your message communicated.

How does it work?

1.Provide your marketing objectives by demographic and geography and we'll match with trains. 2. Our designers will work with your creative to bring it to life on the side of a train. 3. We'll produce the wrap and apply it to the trains to match your timings. 4. We'll work with your PR team to get the industry and consumer PR coverage. 5. At the end of the campaign (from 3+ months) we'll remove the wrap at no extra charge.

Who's used it in the past?

Train wraps have been used by: -Vodafone -Tata Communications - Rugby World Cup -Tour de France -Film: Peter Rabbit - Swatch, Film:007 Skyfall The rail commuter audience is +145% more likely to earn £100k+ and +57% more likely to have £2k+ monthly disposable income. (SOURCE: YOUGOV PROFILES FEB 2017)

Features / Benefits

1. Big spaces for big messages. 2. Impactful 3. Creatively innovative 4. Targeting by disposable income and geography of those persons with daily dwell-time and as such open to marketing messaging.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k200,000 rail commuters each day
All adultsBoth
AB
ABC1
C2
DE
NON-TRAD OUTDOOR
OUTDOOR / TRANSIT MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
Scotland, Midlands, East of England, WestAll YearBUILD AWARENESSPRODUCT PLACEMENT
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