Targeting Rail Commuters with Digital Media

Provided by Abellio Media Centre
Multi-channel digital delivery of your marketing messages to up to 700,000 cash rich, time poor commuters with dwell time.

Tell us about the Opportunity / What is it?

The Abellio train brands include West Midlands, ScotRail, MerseyRail and Greater Anglia and digital plays an essential part in the commuters' journeys. Brands utilising multiple online advertising spaces are able to target commuters before, during and after travel thus influencing decisions at key stages throughout their journey. Opportunities include digital advertising, homepage takeover, e-ticket branding, Wi-Fi engagement, location based emails. Many of these can be combined into seasonal take-over packages.

What is the Marketing Objective?

Alongside brand awareness, a digital presence allows your business to spread a crucial message that plays a key part within your campaign and receive direct response and engagement from commuters.

How does it work?

Digital advertising opportunities are available across all formats and devices. Takeover and sponsorship packages can be designed to meet your needs and budgets. Contact the Abellio Media Centre to discuss your challenge

Who's used it in the past?

All of these touchpoints are part of a brand's new media offering in the media marketplace and could be bought in conjunction with other media (outdoor, press, station activation to name a few). Contact Abellio Media Centre for more details.

Features / Benefits

Digital advertising with Abellio Media Centre can deliver your brand's message at different touch-points throughout a commuter's journey, whilst different audience cluster groups such as leisure and business allow brands to target their intended audience efficiently and at a time when commuters are often highly engaged with our channels. Brand presence is built on consumer trust. The 4 train operating companies available as part of the Abellio group (ScotRail, Greater Anglia, Mersey Rail & West Midlands) are some of the frequently used travel brands in the UK.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k800,000 commuters a day
25 - 34
35 - 44
45 - 54
Both
ABC1
C2
MOBILE
ONLINE / DISPLAY
SOCIAL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
Scotland, North, Midlands, East of EnglandAll YearBUILD AWARENESS
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