CASE STUDY - Tony's Chocolonely Raising Awareness via Amazon

Provided by Incubeta MazeOne Limited
The Dutch brand with a mission "to make 100% slave free the norm in chocolate", sells through channels like Amazon.

What was the Challenge / Background of the Campaign?

Raise awareness and inspire the whole chocolate industry to act. In the United Kingdom Tony's Chocolonely is a so called 'challenger brand' and has to compete against other well-known and established chocolate brands. The aim of reaching out to Maze-One is to convey a mission through beautiful and good content.

What was the Solution?

We generated more visibility for Tony's Chocolonely by expanding the advertising strategy for Amazon. Maze-One took over the vendor account UK and optimized content for all products. The Amazon brand store was optimized and Maze-One applied for The Climate Pledge Friendly Badge for all products. Maze-One expanded & adjusted Tony's advertising strategy.

What were the Results?

Best-seller product in the entire grocery category (Amazon UK) within a few months. Maze-One started working for Tony's Chocolonely in September 2020 and after the successful launch, Maze-One generated more visibility and more sales: a 78% increase in sales in the run-up to Valentine's Day 2021. Tony's is a best-seller in the entire grocery category. Focusing on the chocolate category, in which Tony's is ranked #1 in the top 10 category 'blocks & bars' (March 2021).

What were the Key Learnings of this Campaign?

"Maze-One has been tremendous in building our business on Amazon in the UK. In a matter of 6 months we were able to realize a #1 spot in the category 'Chocolate Blocks & Bars', and a top 10 spot in Grocery." Tony's Chocolonely.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details
16 - 24
25 - 34
35 - 44
Main Shopper
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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