CASE STUDY - HG International - Global Need, Local Approach

Provided by Incubeta MazeOne Limited
HG International is manufacturer of products for cleaning, maintenance, and repair in and around the house

What was the Challenge / Background of the Campaign?

Increase ecommerce sales in specific countries - Online search for the best products is an ongoing given and we see that consumers are increasingly using Amazon as a starting point in their product orientation. HG saw enormous opportunities and potential for growth in this online market. Particularly in Germany, Spain and the UK the market looked very promising. It was time to take this different approach.

What was the Solution?

We advised HG how to achieve their goal via Amazon in specific markets To expand business in ecommerce in European countries, Amazon is the way forward. But the question was, where to start, given the fact that every single country has their own challenges. HG asked for a country specific analysis including the potential for each country followed by the request for an advertising strategy with the highest return per country. And we had to speed-up because Covid19 entered Europe and consumers were shopping online more.

What were the Results?

By improving HG 's content, presence & availability of products via Amazon, the expectation was that sales figures would increase. And they did! Needless to say that HG profited from the Covid19 crisis & ordering was mainly done online. HG has seen a revenue growth for all six markets every month (YTD growth 200%). HG has changed the advertising structure completely to grow advertising sales (YTD growth 700%). HG has managed to keep the Average Cost of Sale on Amazon on target level (20%). Looking back, the year 2020 was a very successful Amazon year for HG.

What were the Key Learnings of this Campaign?

"HG purposely started selling through Amazon to increase its reach in some focus countries. The benefits are proven, and as of now marketplaces will be part of our marketing plan".

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details
All adultsFemale
Main Shopper
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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