Reach shoppers at the point cash turns into action, influencing more deliberate, in-store purchase decisions.
The opportunity places your brand on ATM screens in high-footfall retail locations, reaching consumers as they withdraw cash before entering store. Cash isn't disappearing, it's shaping how people spend. It helps people stay in control, set limits and make more intentional choices, creating a powerful opening for brands. With over £76.7bn spent across 1.27bn transactions & more than 50% of UK adults still withdrawing regularly, this isn't niche, it's everyday spend. Your message appears during the withdrawal journey, holding attention before spending decisions are made.
This is about influencing spend, not just driving awareness. The objective is designed to:
Build strong, high-attention brand recall,
Increase consideration at the point decisions are made,
Drive immediate in-store action and sales uplift
Cash changes mindset. It slows people down, makes choices more deliberate, and reduces impulse. That gives brands a rare chance to shape what ends up in the basket not just what gets noticed.
Brands book space across a network of ATM screens located in high-footfall retail environments. As consumers begin a cash withdrawal, your advert appears full-screen, capturing attention at multiple stages of the journey (attract, in-transaction, thank you and receipt). Each interaction lasts around 43 seconds, with no scrolling, skipping or competing messages. Just one brand owning the experience. The consumer is actively engaged, stationary and focused, creating a rare moment of guaranteed attention.
From supermarket staples to convenience store favourites, leading CPG brands choose our ATM network to reach shoppers at a pivotal moment. The format provides a powerful, high visibility touchpoint that drives consideration just before purchase. Explore past campaigns on our YouTube channel:
https://www.youtube.com/@atmAdCampaigns/videos
ATM advertising cuts through instantly, giving brands a bold, full screen presence at a point where attention is naturally focused. Used consistently throughout the day, ATMs deliver reliable, repeated exposure.
