Why smart brands choose ATM advertising

Provided by atmAd, an NCR Atleos Company
Own the moment. High-attention, one-to-one ATM media that captures shoppers just before purchase and drives real-world sales.

Tell us about the Opportunity / What is it?

This opportunity places your brand on ATM screens positioned in high-footfall retail locations, catching shoppers just before they enter store. Each interaction delivers a full-screen, unmissable message for around 43 seconds, with no scrolling, skipping or competing content. Ads appear across multiple moments in the user journey (attract, in-transaction, thank you and receipt), giving repeated exposure in a single visit. With only one brand live at a time, it's a rare chance to own the screen and the shopper's full attention at the exact point they're about to spend.

What is the Marketing Objective?

The objective is to influence shoppers at a critical moment in the path to purchase, delivering high-impact visibility just before they enter store. ATM advertising is designed to drive brand awareness, consideration and immediate action, using a 1-to-1, distraction-free environment where attention is guaranteed. By reaching consumers when they are actively handling money and preparing to spend, the activity supports sales uplift while strengthening brand recall and favourability.

How does it work?

Brands book space across a network of ATM screens located in high-footfall retail environments. As consumers begin a cash withdrawal, your advert appears full-screen, capturing attention at multiple stages of the journey (attract, in-transaction, thank you and receipt). Each interaction lasts around 43 seconds, with no scrolling, skipping or competing messages. Just one brand owning the experience. The consumer is actively engaged, stationary and focused, creating a rare moment of guaranteed attention.

Who's used it in the past?

From supermarket staples to convenience store favourites, leading CPG brands choose our ATM network to reach shoppers at a pivotal moment. The format provides a powerful, high visibility touchpoint that drives consideration just before purchase. Explore past campaigns on our YouTube channel: https://www.youtube.com/@atmAdCampaigns/videos

Features / Benefits

ATM advertising cuts through instantly, giving brands a bold, full screen presence at a point where attention is naturally focused. Used consistently throughout the day, ATMs deliver reliable, repeated exposure.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsHigh-footfall retail locations
All adultsBoth
ABC1
Main Shopper
Students
Retired
NON-TRAD OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
All RegionsAll YearBUILD AWARENESSSHOPPER MKTG
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