Why it's worth considering the destination and not just the journey when booking a campaign.
Popcorn is offering you the opportunity to take your campaign further than just the journey by placing it in our paper 6-sheet and digital sites in high traffic locations within major music venues and student unions across the whole of the UK.
Whilst brands/products or services focus on grabbing young people's attention via their means of public transport, Popcorn is present at the end of the journey where young people are most susceptible to respond to advertising.
To eliminate the chance of forgetting the brand/product or service and drive sales.
A regular campaign that is booked only for public transport makes the audience aware of the product, brand or service. By extending a campaign from the journey into the destination, you are eliminating the element of distraction and chance of forgetting the product once the audience reach a much more active and engaging environment. Thus Popcorn's objective is to reinforce the product message and influence purchasing decisions made by young people.
Young people are more susceptible to react to a campaign when they can instantly respond to it - unlike waiting till they are home or somewhere with mobile connection as they are now in a destination where WiFi and 3G/4G connection is readily available.
It is even more beneficial where the product/brand or service is available to buy at the destination. Music Venues and Student Unions sell many different beverages and foods based products on site or have locations near-by making our destinations great spots to influence the instant purchase decisions of young people.
Popcorn has shared many clients with travel based agencies. Why not extend the campaign to the destination and see the sales increase!
Some examples include: Red Bull, Pepsi Heineken, Bacardi, Carlsberg, Carling, Jack Daniels, Universal, Nokia, O2, Co-op, Just Eat
Our Student Unions and Music Venues have an average of a five minute walk to an underground station and two minutes to a bus stop so the period between the travel ad sites and the destination is minimal but gives enough of a break so the audience is not bombarded by your brand/product or service.
Our digital panels in music venues also have interactive capabilities - even furthering the chances of on spot connection and purchases to products not available instantly.