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Access the 2.4m urbanite consumers with Metro's Brand 2 Hand

Provided by Metro (Associated Newspapers)
Get your product directly in to the hands of the Urbanite audience when they are most receptive in the mornings!

Tell us about the Opportunity / What is it?

Everyone loves a freebie. Brand to Hand is the most cost effective way to sample at mainline train stations. It provides access of up to 2.4 million consumers on a daily basis and puts your product directly in to the hand of the consumer placing it front of mind as they make their way in to work. Metro is distributed on public transport networks (trains, trams, buses, underground) and in high-traffic commuter zones. The majority of copies are picked up from Metro bins or racks.

What is the Marketing Objective?

To build awareness of your brand amongst Metro's urbanite ABC1 audience.

How does it work?

You can distribute up to 125,000 samples in one day at up to 10 mainline stations in London and 5 national stations. As part of the package we include a 10 x 7 ad in the paper and run a front page cover flash at the Editor's discretion which can massively boost awareness of the sampling activity. We provide up to four promotional staff and one stock manager at each location. We also organise A2 posters on the sampling bins and the promo staff wear branded clothing - all featuring your logo. In addition to the above we will send you a post-campaign report and images.

Who's used it in the past?

We have recently run Brand to Hand campaigns for Coke Zero, Mitchum, Vodafone, Simple, Curiously Cinnamon, Diabetes UK, Burgess, Lamasil, Sure, Smint, Walkers Baked and many more

Features / Benefits

A unique opportunity to sample to an affluent urbanite audience through a targetted medium, supported by the trusted METRO brand. Pick regional or national distribution routes.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsUrbanites: ABC1 18-44 year old city dwellers
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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