To launch Walkers' limited edition range of sandwich flavoured crisps, we got the nation going Barmy For Sarnies.
The Great British public love a good sarnie. Be it a bacon butty, a chicken filled cob or a cheese toastie - we eat over 11 billion of them every year. We were asked to create a launch campaign for Walkers new sarnie flavoured crisps to engage & excite the nation to give them a go. In honour of the tasty crisp/sandwich union we opened The Walkers Crisp Sarnie Club & invited the nation to go Barmy for Sarnies. Our hidden prohibition-style speak-easy pop up sandwich bar was a sellout for 4 weeks, & even became the venue for web-series dating show hosted by Paddy McGuinness.
Launch the new limited edition flavours and drive trial.
Celebrate the nation's love of the humble sarnie with a completely unique experience that would excite the nation and get them to go Barmy for Sarnies.
-9,488,463 PR reach
-8 million social impressions
-2,500 consumers came through the experience over four weeks
-£8 million sales of the limited-edition sarnie flavoured crisps, beating all previous limited edition sales records