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Ad opportunities across the Emma's Diary Pregnancy Guide range

Provided by Lifecycle Marketing
Emma's Diary is the UK's leading pregnancy guide, exclusively endorsed by The Royal College of General Practitioners.

Tell us about the Opportunity / What is it?

Emma's Diary, created by Lifecycle Marketing Ltd, is the leading guide to pregnancy in the UK. The publication has been distributed by GP's and midwives throughout the UK for 18 years and is given to Mums-to-be on confirmation of their pregnancy. Research from Flackett-Stevens and Mums Views Ltd shows that 4/5 mums to be recieve and read the pubication.

What is the Marketing Objective?

A fantastic opportunity to build confidence and loyalty in your brand with mum's before their baby is born. Emma's Diary is first to market meaning your brand will get to the pregnancy market before competitors. The diary can be used for awareness and promotion.

How does it work?

Our audience have all reached at the crucial stage in their pregnancy when they are making the majority of buying decisions for the huge range of products and services purchased during pregnancy and after baby's birth.

Who's used it in the past?

Tesco, Unilever, P&G, Reckitt Benckiser, Coca-Cola Enterprises, The Childrens Mutual, Kimberley-Clark, Argos, Lloyds Pharmacy, Bayer Healthcare, Johnson & Johnson, COI, Silvercross, Tommee Tippee, Philips Avent, Tetley, Nelsons, E T Browne, Blooming Marvellous, Isabella Oliver, JoJo Maman Bebe, Seraphine, Vitabiotics, Robert Mcbride, Tomy, Britax, Dorel, Keyline brands, Lansinoh, Gro-Group, Bambino Mio

Features / Benefits

Emma's Diary offers your brand the chance to reach 420,000 expectant mothers with one message, over a six month period via a range of display advertising, advertorial, sponsorship and leaflet insertion opportunities. Please visit to view the latest copy.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details98% of pregnant women recognise the Emma's Diary brand.
16 - 24
25 - 34
35 - 44
Main Shopper
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
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