This idea is archived

Admedia Connections: creating instant access to online content

Provided by i-media Limited
We can create interactive posters with the help of the newest mobile technology in the market.

Tell us about the Opportunity / What is it?

We believe our media can help bridge the gap between real time & online socialising- starting conversations & activity offline & pushing them online. Admedia Connections is the umbrella brand for all mobile activity we offer alongside our products. Great for film trailers, music bites, games, competitions, special offers and most importantly, a new way of prompting Direct Response. Using our mobile opportunities all a consumer need do is touch one of our posters with their phone to call a number, text a pre-populated message & even post something on social media.

What is the Marketing Objective?

Currently a great PR opportunity that will eventually offer high response rates.

How does it work?

Alongside mobile SMS & MMS technology, we also offer: QR codes, a specific matrix barcode or two-dimensional code, readable by dedicated QR barcode readers and camera phones. When a phone with a QR code reader scans it they will be transferred to downloadable online content in seconds. Near Field Technology, enables consumers to simply touch their phone on a logo to receive instantly downloadable mobile content, therefore negating the need for consumers to download readers. Penetration of phones with this technology is set to grow massively from next year.

Who's used it in the past?

For further information please contact Eve Beaton via the contact details tab.

Features / Benefits

We can provide QR codes for clients to include in their poster that will link it to any online content at the touch of a mobile. We can also assist the client in creating or adapting online content for mobile. We can track results of the campaign via our content management system which also enables us to change the content at any time during the campaign. We can provide NFC technology on every campaign poster. We can track the results of every NFC campaign via our Content Management system, which also enables us to change the content during the campaign.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kTechno savvy audiences
16 - 24
25 - 34
All adults
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service