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Admedia Connections: creating instant access to online content

Provided by Admedia
We can create interactive posters with the help of the newest mobile technology in the market.

Tell us about the Opportunity / What is it?

We believe our media can help bridge the gap between real time & online socialising- starting conversations & activity offline & pushing them online. Admedia Connections is the umbrella brand for all mobile activity we offer alongside our products. Great for film trailers, music bites, games, competitions, special offers and most importantly, a new way of prompting Direct Response. Using our mobile opportunities all a consumer need do is touch one of our posters with their phone to call a number, text a pre-populated message & even post something on social media.

What is the Marketing Objective?

Currently a great PR opportunity that will eventually offer high response rates.

How does it work?

Alongside mobile SMS & MMS technology, we also offer: QR codes, a specific matrix barcode or two-dimensional code, readable by dedicated QR barcode readers and camera phones. When a phone with a QR code reader scans it they will be transferred to downloadable online content in seconds. Near Field Technology, enables consumers to simply touch their phone on a logo to receive instantly downloadable mobile content, therefore negating the need for consumers to download readers. Penetration of phones with this technology is set to grow massively from next year.

Who's used it in the past?

For further information please contact Eve Beaton via the contact details tab.

Features / Benefits

We can provide QR codes for clients to include in their poster that will link it to any online content at the touch of a mobile. We can also assist the client in creating or adapting online content for mobile. We can track results of the campaign via our content management system which also enables us to change the content at any time during the campaign. We can provide NFC technology on every campaign poster. We can track the results of every NFC campaign via our Content Management system, which also enables us to change the content during the campaign.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kTechno savvy audiences
16 - 24
25 - 34
All adults
Both
ABC1
SOCIAL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearENGAGEMENTBRANDED CONTENT / MOBILE
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