Rimmel's launch of an extended foundation range needed a fresh perspective in order to really connect with a tough Gen Z audience. We needed to convince our beauty buyers that Rimmel had a foundation shade to match their skin tone with a message that they could relate to. Beauty is not a mask. But poorly matching foundation undermines your confidence. Finding the perfect foundation match is a real hallelujah moment - the 'click' that means no more compromise, so you can do the things you want to do with confidence.
We turned the spotlight on our audience to celebrate REAL people, their opinions, looks and stories. To showcase real confidence in all its guises, we street-cast 25 real people and let them do the talking. Though a re-support campaign film.