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Advertise in one-off printed edition of student magazine The Tab

Provided by The Tab
200,000 copies of print version of the UK's most popular student news site delivered into the hands of students at 40 unis.

Tell us about the Opportunity / What is it?

The Tab is the UK's most popular news site for students, with over half a million readers a month across 23 universities. Usually The Tab is online-only, but for Freshers 2013 we are producing a one-off printed magazine edition to be distributed across the UK in October and November. The magazine will be A5 size, and is going to be distributed by a promo team working from a Tab coloured (red and white) VW camper van so we can make an impact at every campus we visit. Full page and half page ads are available, including the outside back cover.

What is the Marketing Objective?

Raising brand awareness.

How does it work?

This "Best of The Tab" magazine will include the most popular stories and features from the last year, creating a showcase of outstanding student journalism and sensational articles that have already been proven to resonate with the target audience. The Tab's existing website readership of over half a million students in the UK means that this one-off print edition has a ready-made reader base and that The Tab brand is already well-known and trusted. Your full or half page ad will take advantage of the magazine's huge reach and the loyalty of Tab readers.

Who's used it in the past?

Previous advertisers on The Tab have included Sony Pictures, Microsoft, Thorpe Park, BP, Shell, Santander, KPMG, Ernst and Young, Unite, Teach First, Towers Watson and Jelly Belly.

Features / Benefits

This is your opportunity to get your brand's message straight into the hands of 150,000 students when they are at their most receptive. Your advert will be embedded among content that has been selected from the thousands of articles published on The Tab last year based on its popularity and the level of engagement it received from Tab readers. Every copy will be handed directly to a student by our promo team, meaning that you can feel assured of a great ROI. The magazine has a small number of pages, so your ad will be a high-impact and prominent part of the edition.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k150,000 copies of print version
16 - 24Both
LocationTimingsMarketing ObjectiveOpportunity Type
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