Music streamers love brands. It's official.
People streaming music love brands! People spend 21% more time on mobile apps (and 79% more time on music apps) than they did last year. The digital audio audience is growing rapidly, with smartphone and tablet users driving much of that growth. These users aren't listening passively. They're discovering, curating, and consuming more content than ever before. In the new mainstream, people take their music everywhere. To work. To the gym. On public transit. On foot. Use Spotify to get your brand in front of an engaged and trusting audience.
Raise awareness and increase brand engagement, by reaching users with particular habits, mindsets, and tastes that align with your target persona. By using demographic targeting Spotify can reach your audience at the right time across mobile, desktop and connected devices to suit your brand messaging and complement your broadcast buys.
Spotify offer a wide range of formats through which advertising messages can be integrated: Sponsored Session -Delight your audience with sponsorship of a 30-minute, ad-free session. Video Takeover -Sponsor the ad break experience with video and display. Display -Leaderboard ads in the Spotify player are served when the user is interacting. Billboard -Greet Spotify users with a screensaver guaranteeing 100% viewability. Homepage Takeover -Block out a full day for your brand on our Homepage. Branded Playlist -Custom playlists with brand logo, text, and link to your campaign.
Samsung, Graze, Sony, Puma, Jack Daniels, Hundai, BMW and many more. If you'd like to find our more about previous campaigns, please do get in touch.
Our Spotify Brand Impact study gave some key learnings as to how Spotify users (people who use Spotify at least monthly) compare to non-streamers. Here's a glimpse at the results:
3x as likely to be willing to pay more for a brand
Nearly 2x as likely to recommend brands to a friend
2x as likely to listen to music on a smartphone, and over 2x as likely to listen on tablet
Nearly 5x as likely to listen while shopping
3x as likely to listen at work, at school or while exercising
Over 6x as likely to watch TV and movies online daily