Sponsorship Opportunity - BT Sport Rugby 2020/2021

Provided by Sky Media
Sky Media & BT Sport are excited to offer a brand the opportunity to sponsor all rugby programming across BT Sport.

Tell us about the Opportunity / What is it?

Sky Media & BT Sport are excited to offer a brand the opportunity to sponsor all rugby programming across BT Sport content portfolio. BT Sport have a great collection of exclusive broadcast rights that includes the Gallagher Premiership Rugby & Heineken Champions Cup Rugby. With these extensive broadcast rights of rugby competitions and highlight shows, this is the perfect rugby package as it covers all the action from across Europe.

What is the Marketing Objective?

Sky Media are delighted to present this broadcast sponsorship opportunity for a brand to align with BT Sport's Rugby package. This is the perfect opportunity to increase reach & positive association, ensuring your brand is front of mind for all the passionate supporters watching live. Beyond the linear programming, BT Sport are extending the partnership through their popular BT Sport App & BT Sport Website. All idents will play out across BT Sport including all live streams on these platforms. This will allow your brand to reach significant additional audiences.

How does it work?

Over the course of the 2020/21 season, BT Sport will broadcast 69 live Premiership Rugby matches, keeping supporters entertained with games from each round of the competition, all the way up until the Semi-Finals and Final. During the same time, they will also broadcast 67 live Championship Cup matches, showing the top teams from the Premiership, Top 14 & Pro 14 as they battle it out to be crowned champions of Europe!

Features / Benefits

BT Sport has been a massive broadcaster of rugby in the UK over the last few years, with them having broadcast rights to the majority of club rugby tournaments. As well as this, they also have a number of popular rugby highlight talk shows eg: Rugby Today & Rugby Tonight. Coverage of the Gallagher Premiership & Heineken Champions Cup is presented by Craig Doyle, Sarra Elgan & Martin Bayfield. They also have a great line-up of past International players turned pundits to breakdown all the action and give great insight from a players perspective.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details
All adultsMale
Both
ABC1
C2
ONLINE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All Regions21 Nov 20BUILD AWARENESSSPONSORSHIP / SPORT / RUGBY
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