Sponsorship Opportunity - Weddings on TLC and Quest Red

Provided by Sky Media
Highly popular package, brands have the chance to sponsor the channels' wedding content & reach a large, female-skewed audience.

Tell us about the Opportunity / What is it?

Sky Media and Discovery are excited to present the 'Weddings' package on TLC and Quest Red. Since the hugely successful launch of Say Yes to the Dress UK with David Emanuel, 9.7m people have jumped for joy or brushed away a tear as another bride-to-be says "yes". Say Yes to the Dress UK joins the Canadian and American franchises, Curvy Brides Boutique and Second Chance Dresses to make TLC the single biggest broadcaster of bridal programmes in Britain, and the addition of our freeto-air channel, Quest Red makes our range of wedding content even bigger.

What is the Marketing Objective?

With this joyous, highly popular package, brands and advertisers have the chance to sponsor the channels' wedding content, making this the perfect opportunity to reach a female-skewed audience.

How does it work?

Digital Activation - Pre-roll on Quest OD & Youtube, Twitter Amplify, Branded Handshakes on Facebook, Instagram Tagged Posts. Scheduling & Accreditation - 250 hours per month on TLC, 100 hours per month on Quest Red, Approx. 2,100 sponsorship credits per month, 6 x 10 second spots per hour

Features / Benefits

TLC has a monthly reach of 5.6m, and is 82% female. Quest Red has a monthly reach of 6.8m, and is 73% female. Viewers of Say Yes to the Dress are twice as likely to enjoy experimenting with make-up to change their appearance & 60% agree that wearing make-up makes them feel more confident (i191). Say Yes viewers are constantly connected. 2/3 of them feel lost without their mobile phone (i139) & a third visit social networking sites 10 times a day or more (i178)

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsTLC - mthly reach of 5.6m, Quest Red -mthly reach of 6.8m
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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