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Sponsorship of Sky Sports coverage of the US Open Tennis 2010

Provided by Sky Media
Opportunity to own one of the highest attended annual events in sports, the US Open Tennis 2010

Tell us about the Opportunity / What is it?

Sky Sports welcomes the broadcast of the U.S. Open in New York this summer! Watch the greatest names in tennis at the richest tennis tournament and the last Grand Slam event of the year, the US Open. A sponsor will have the opportunity to own one of the highest attended annual events in sports, with action on the main Arthur Ashe Stadium court as well as Louis Armstrong Stadium and all side courts. From a U.K point of view, interest in the US Open has grown immensely as it is one of Murray's greatest chances of winning a Grand Slam after coming so close last year.

What is the Marketing Objective?

Build awareness of your brand and become associate with quality sports coverage.

How does it work?

US Open begins August 30th-September 12th 2010 and will be shown on all Sky Sports Network (1, 2, 3, 4, HD1, HD2 & HD3). Live and Highlights coverage will be broadcast from New York of the last Grand Slam of the calendar year. The sponsor will be featured both visually and verbally in a title sequence lasting up to 15" upon entering and leaving the programme. The sponsor visually and verbally on a full frame bumper for 5" entering and leaving the commercial break. - The sponsor will be featured visually, and where possible, verbally, on all promotional trailer.

Who's used it in the past?

This is a brand new opportunity.

Features / Benefits

Benefits include: -Association with not only the programming, but with Sky Sports HD -Association with one of the most popular Grand Slams of the tennis world -Association with the very best of sport - world class, professional image -Communicating directly with up market, male biased audience in their 'chosen environment' (Sky Sports profile: 72% under 55, 71% male, 75% Abc1c2)

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsTotal TVRs (000s): 1,120. 72% under 55, 71% male
25 - 34
35 - 44
45 - 54
Male
ABC1
C2
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 12 Sep 10BUILD AWARENESSSPONSORSHIP / MEDIA
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