Sponsorship Opportunity: The Ryder Cup Golf's Marquee Team Comp

Provided by Sky Media
The Ryder Cup sees some of the world's best players joining forces & competing in golf's marquee team competition.

Tell us about the Opportunity / What is it?

Sky Sports, the home of golf, is once again preparing for another mouth watering clash between Europe and the United States in 2021. The Ryder Cup is a competition that captures the imagination of the sporting world as it sees some of the world's best players joining forces and competing in golf's marquee team competition. The 2021 Ryder Cup promises to be another closely fought contest, with Europe looking to retain the Samuel Ryder trophy after a triumphant 17.5 - 10.5 victory at Le Golf National, France in 2018.

What is the Marketing Objective?

Sky Sports Golf is the biggest destination for golf in the UK and this sponsorship provides a fantastic opportunity for the right brand to align with an engaged and highly passionate ABC1M audience. The Ryder Cup is a competition that transcends sport and captures the attention of sports fans beyond the world of golf, making it one of the globe's major sporting events. Sky Sports coverage will include round-the-clock magazine programming and exclusive live coverage of all three day's play, plus all repeats and highlights.

How does it work?

The sponsor(s) will receive the following accreditation: Opening Ceremony - An average of 2 x 15" and 6 x 5" credits. Live Match Days - An average of 2 x 15" and 58 x 5" credits per live days play. Highlights - An average of 2 x 15" and 6 x 5" credits per show. Magazine - An average of 2 x 15" and 6 x 5" credits per show. SkyGo - An average of 1 x 15" for each Ryder Cup programme downloaded. See attachment for more information regarding this opportunity.

Features / Benefits

The Ryder Cup returns to our screens in September 2021 for its 43rd outing and will be hosted at the famous Whistling Straits Golf Course, Wisconsin for the very first time. USA triumphed the last time the Ryder Cup was hosted on US soil and will no doubt look to emulate their dominant victory over Europe at Hazeltine in 2016. Europe on the other hand will enter the tournament as the defending champions and no doubt be prepared for the hostile reception they will receive.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsABC1M audience
25 - 34
35 - 44
45 - 54
55 - 64
65+
Male
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All Regions01 Sep 21 - 10 Oct 21BUILD AWARENESSSPONSORSHIP / SPORT / GOLF
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