Partnership Opportunity - NowTV Share of Voice Partnership

Provided by Sky Media
Unlock a highly-sought after audience with unparalleled cut through and innovative ad formats in a premium environment.

Tell us about the Opportunity / What is it?

A Now TV Share of Voice partnership means being always-on with exclusive access to ad innovation, insight, measurement and bespoke content activations. Unlock a highly-sought after streaming audience and industry leading low ad-loads, in a premium environment.

What is the Marketing Objective?

This is a great opportunity for your brands to advertise on a SVOD platform and to connect with a streaming audience (young, affluent, light linear TV viewers, tech savvy). To make this opportunity accessible we will be offering three different packages with different levels of SOV, all over a 6 month period, with no price fluctuations. All with a guaranteed SOV and all with great partnership benefits. Being a part of this brings with it new opportunities as we partner on new innovations and gain unique insights into performance and audiences

How does it work?

We offer a premium environment where advertisers can stand out from the crowd in some of the best movies and series across Pay TV. We will ensure the reach of your campaigns are guaranteed - so no concern on subscriber or viewing numbers not going to plan. This will be the only way to access this audience and this inventory. The cost will be fixed and the reach is guaranteed so not concerns on delivery. We will provide unique insights into the audience and work with you on new and exciting future advertising initiatives

Who's used it in the past?

This is a brand new opportunity - be one of the first to take advantage.

Features / Benefits

* NOW TV audience is perfect for reaching key audiences in the SVOD market and it is unique in the market in that you can access it through advertising. * We are lowering the number of ads in each break - just one will play meaning shorter interruptions for the customer and better standout for you. * Ads will not be skippable - maybe not quite as good for the customer, but definitely better for you. * All of this will lead to better metrics for your campaigns - recall can be up to 27% higher with shorter solus breaks.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +57% ABC1 Audience, 34% 16-34 OTT Users
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All Regions01 Jul 21 - 31 Dec 21BUILD AWARENESS
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